Helping ambitious SaaS sales professionals earn the opportunities they're ready for.

Practical interview preparation, frameworks and resources designed to help you convert interviews into career-defining opportunities.

What interviewers are really looking for…

Having already done the role is one way to demonstrate you're ready. It isn't the only way.

One of the biggest misconceptions in sales interviews is believing you need identical experience before you can compete for the next step in your career.

If you've already done the role, that may well be your strongest evidence.

But many successful candidates earn a step up in their career by demonstrating something different: that the experience they already have has prepared them for what's next.

Interviewers aren't simply looking for someone who's done the job in the past. They're looking for someone they believe can succeed in it now.

The challenge isn't always a lack of experience. More often, it's recognising which parts of your experience demonstrate the qualities they're looking for, and communicating those clearly.

That's the gap Step Up Sales exists to close.

Who Step Up Sales is for?

You're probably in the right place if you're preparing for a genuine step up in your career. For example:

  • SDR → AE

  • AE → Enterprise AE

  • Enterprise → Strategic AE

Or any move where expectations become higher, interviews become more demanding and communicating your experience matters more than ever.

How Step Up Sales Works?

Sales interviews don't test whether you can sell - they test whether you can demonstrate you're ready for the next level.

That's why generic interview advice often falls short.

Step Up Sales gives you a practical preparation system built specifically for ambitious SaaS sales professionals preparing for meaningful career moves.

Free Resources

Practical articles and interview advice based on real interview experience.

Sales Interview Preparation System

A structured preparation system designed to help you build an interview strategy that improves your chances of securing the role.

(Coming soon...)

Interview Accelerator

A personalised interview preparation programme for candidates with an upcoming opportunity who want 1-1 support.

(Coming soon...)

By someone who's been there…

I'm George, and over the last 20 years I've built my career through the same kind of opportunities you're preparing for now.

From inside sales to Enterprise and Strategic Account Executive roles, each step meant I had to show during an interview process that I was ready for the next level.

Step Up Sales brings together the practical preparation methods I've found genuinely make a difference.

My goal is simple: to help you earn the opportunities that can shape the next stage of your career.

How to prepare for a SaaS Sales Interview

A step by step guide to help you prepare with clarity and confidence

Read Guide

Latest Resources

How to prepare for a SaaS Sales Interview

A step by step guide to help you prepare with clarity and confidence

Read Guide

How to prepare for a SaaS Sales Interview

A step by step guide to help you prepare with clarity and confidence

Read Guide